BiTA Adds FreightOptics to Membership Roster

WESTON, FL – FreightOptics, the industry-leading freight auditing and optimization software with business intelligence, cost allocation capabilities, and a web-based transportation management system, announced today it has been admitted to the Blockchain in Transportation Alliance (BiTA).  FreightOptics is an innovative, cloud-based platform for viewing and optimizing all modes of transportation. This emerging technology was conceptualized by a team of industry leaders in search of a comprehensive, profit-driven software solution that increases supply chain visibility and bottom line profitability.   As a leading technology in the transportation industry, membership with BiTA was a natural fit.    “FreightOptics is at the forefront of today’s technology revolution that’s happening in the supply chain industry, so it was important to our company that we join other technologically-motivated minds in BiTA,” said Brad McBride, CEO of FreightOptics and its related company Zero Down Supply Chain Solutions. “The advancement of blockchain technology in transportation is essential for the future, and we look forward to being on the front line of how it will disrupt the industry in a positive way.”   Blockchain is a digital ledger technology capable of recording transactions and storing data in blocks using cryptographic validation to link themselves together resembling an unending chain. As the voice of the blockchain transportation industry, BiTA provides more clarity around the technology for its members.   BiTA has seen over 250 companies join in the last sixth months. As the world’s largest commercial blockchain organization, BiTA represents hundreds of global freight transportation companies with a collective revenue exceeding $1T.    “We are pleased to welcome FreightOptics to our organization,” said Craig Fuller, Managing Director of BiTA. “CEO Brad McBride has been a respected leader in the supply chain industry for many years, and the visibility that FreightOptics offers to those in transportation is truly revolutionary. We believe that advances in technology that lead to an increase in clarity, like blockchain, are vital to our industry.”  About FreightOptics FreightOptics is a cutting-edge software solution that increases visibility for customers in the supply chain. The system utilizes the industry’s most advanced data analytics and streamlines its users’ shipping data into one all-inclusive and customizable dashboard. Through the platform’s convenient, one-login access system, FreightOptics provides complete access to actionable data with advanced drill down capabilities that positively, and profitably, transform businesses. For more information on FreightOptics, visit   About BiTA The Blockchain in Transportation Alliance (BiTA), founded in August 2017, is a forum for promotion, education, and encouragement to develop and adopt blockchain applications in the trucking, transportation, and logistics industries. BiTA’s goal is for members to participate, discuss, create, and adopt industry standard uses of blockchain applications and to provide clarity and direction for the development of blockchain technology in the trucking industry in a manner that will create efficiency, transparency, and foster trust. For more information on BiTA, visit   MEDIA CONTACT 954-652-6040
Author: Brad McBride

Brad McBride, CEO and Founder of Zero Down Supply Chain Solutions is a dynamic leader with over 30 years of experience in the supply chain sector. His journey began at Consolidated Freightways in 1988, where he mastered freight logistics and pricing. His career led him to Eagle Global Logistics, diving into international freight forwarding and leading high-volume shipping projects.

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