Innovation and Logistics

In a recent post, author and marketing expert Seth Godin explores the differences, as well as the synergies, between Innovation and Logistics. Here at Zero Down, both of these concepts are near and dear to our hearts, so we wanted to chime in: 

Back in 2003, the desire for innovation in a stagnant logistics market was what led our founder and CEO, Brad McBride, to create a company that was looking to do things differently. Embracing the digital technology that was revolutionizing other industries, McBride envisioned a simplified and transparent supply chain landscape, where shippers had complete visibility to every individual link in their chain. This vision came to life with the creation of our proprietary technology suite FreightOptics, the most advanced and comprehensive logistics platform on the market. 

As Godin makes clear though, innovation without logistics is simply a good idea. That’s why our team is proud to help transform good ideas and digital insights into real-world profits. We harness the innovative supply chain visibility of FreightOptics to provide savings opportunities throughout every level of a companies’ operations. Our technology and expertise help businesses create efficiencies that simplify their logistics, letting them get back to the fun part: Dreaming up new ways to help and delight their customers. 

And while it’s true that innovation on its own produces nothing, conversely, operations without innovation become outdated relics, or eventually fail over time. Logistics departments need innovation and fresh ideas to keep up with growing demand, and to (hopefully) create opportunities for growth. Logistics without innovation is simply stagnation. 

Zero Down and FreightOptics strive to combine the best of these two concepts: We harness good ideas to avoid stagnation, and instead, drive Progress. The supply chain industry deserves better than mere dreamers, or entrenched thinkers stuck in the past. Our team isn’t afraid to continually seek innovative new ideas while also providing the real-world logistics to actually bring them to life. 

If you’re looking to drive Progress in your own company, reach out to us today to learn more. 

You Can Be Better. We Can Help. 

Author: Brad McBride

Brad McBride, CEO and Founder of Zero Down Supply Chain Solutions is a dynamic leader with over 30 years of experience in the supply chain sector. His journey began at Consolidated Freightways in 1988, where he mastered freight logistics and pricing. His career led him to Eagle Global Logistics, diving into international freight forwarding and leading high-volume shipping projects.

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